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Seriously, keeping the tours fresh would be nice. Sponsors always add new sites and claim they convert better than the old ones. That's because they are new! After a couple of months the old ones have been beaten to death.
Why would a surfer join a site that hasn't updated it's tour in a year? Why should they believe you have fresh content if the front page has been the same every time they visit? If a surfer didn't buy the first time you think he will never see your front end again? Build 31 front pages, slap a script up to show the date and time and rotate the front page. Or build 10 different tours, throw a cookie up to redirect the surfer based on the number of times they've been to the site.
Okay, I don't run a pay site but that's what I want to see.
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