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Originally posted by GatorB
Well I will say this only ONE person be be at the top right? And correct me if I'm wrong, but if your not on the first page or at last the 2nd, well a SE listing is about useless isn't it? I mean for the most part. Now how many webmasters are competing for those top 20 spots? It's obvious even if EVERYONE had the best SEO in the world 99.99% of them would be in fact wasting time, money and effort.
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I've had low first page, high second page rankings on keywords that have pulled ridiculous amounts of money.
Surfers are smart, if they don't like what the first person is selling they know how to get back to the results to find something else. If you're getting the search traffic it's all about targetting it to somewhere that will convert it, regardless if you're first page or 5th page.