we mail to our own list , but it is not half as effective as what it was 2 years ago. On tracking we only hit around 25 percent click throughs, and that is with a lot of work going into how the email is formated, words etc. We are fetish and so typicially have a more responsive reaction to our emails as they are targeted at a small group. But still as I said not as effective as it used to be.
We concentrate more now on mini free sites, we going to be launching some ideas which will allow us to advertise to the user online, without the need to mail shot.
Mailings are a dying tool, and they are better ways these days to get your message out. My junk mail folder is full everyday with crap that I never read. A waste of time and KBS for both ends.
Soon as we have our other ideas in place we pulling the list.
