Here's an example of how I've been promoting it on my own websites:
http://www.iluvboobs.com
Text ads seem to work best to promote it.
I'm running anti-spy software and anti-virus and no red flags in over 3 weeks now.
What's best is that I've had 74 people download and install my toolbar and I can see that bookmarked hits have increase dramatically. You can even send an RSS message from the control panel and it shows up very quickly for your viewers.