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For CPM traffic, that's an average payout.
It really depends on what's being viewed though. A banner? A page? A popup? Multiple popups? Activex install prompts?
It also really depends on your traffic. Do you think your traffic is worth more than $3 for 1000 hits?
Personally, if I send crappy traffic to a page with a remote email collection box, I can make more than $3 for 1000 hits.
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