Quote:
Originally posted by Pipecrew
I agree with you totally, I guess i just assumed most people who ran paysites created there own tours or had more of an idea of what they wanted or even whats going on, but I guess not and that surprises me.... I am not saying these unoriginal tours look bad, they just dont realize if they made something different it would be a more fresh look and probably convert better
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Most people see sponsors like CEN, Silvercash, etc... and dollar signs start flashing in their eyes. The quickest path to those dollars in most peoples heads is to reproduce the success they see in front of them. That means, "I gotta have a site just like that and then I'll have it made"... well,... sometimes that works and sometimes it doesn't.... it really depends on how well you market it. Anything can convert if you know how to market it right.
A paysite owner needs to have a little creativity on their part in determining their strategy and marketing techniques and their overall plan of attack. If that means breaking away from the standard tour layout or whatever.
A designer is hired to make those ideas a reality. Yes, sometimes people just throw a project completely in the designers hands and say, "Make it work"... but most times, they want control over the project because they have specific ideas about where they want it to go. The tour designer is merely the facilitator of the plans the paysite has layed out for himself. If the plans are flawed, the greatest tour design in the world will still not make money for him.
So, I wanted to say these things because everytime I see a tour get bashed as being "The same ol' thing"... it saddens me. There isn;t a damn thing wrong with that first tour listed in this thread... the design was executed very well. But what the owner does with it after the design is delivered will be the measure of it's success. Don't come down on whoever designed it... it's not his fault if it flops.... poor strategy is the owners blame alone.