I'm kinda of the opinion that there are many different desires to be filled out there.
There are some people searching for specific niche desires, they have particular tastes and they are not satisfied till it is fulfilled. This group seems to jump around a bit less.
There are some out there who, as someone said "fall in love" with a specific exclusive girl. They sign up wanting to see more of her get more info on her...they seem to get into a fantasy of actually meeting or interacting with the girl. They leave as soon as that proves untrue or not possible.
There are some who seem to be attracted to certain tight knit communities. Adult webmasters rarely deal with a whole lot of this I think because the niche is hard to replicate and takes alot of time to provide this illusion, and the surfer usually sees right thru it. nakkidnerds.com and suicidegirls.com would be examples of these. Although I think Danni does a great job of this, she's in a unique position.
then I think there is the general porn people who just want tons or porn. they seem to jump around alot in search of the best megasite.
There are many groups out there, many markets to tap. I think the main trick is to look at what is working well for others. What are others doing along the same lines as you intend to? What will set you apart from them and what strong points do they have and how can they be improved upon. What level of exclusivity is within your means to provide.
It pains me to see so many webmasters buying up a bit of content , hastily throwing together a tour , and calling it macaroni. Have everything planned out from the beginning. HEck plan on being around awhile. Get some branding down. There is much to be said for originality and exclusivity, but those points alone do not make or break the bank. Many a great Idea has been squandering with bad marketing. And much hard work marketing has been wasted on lame ideas.
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