When you're researching competition for a given keyword - how much of an impact does the competition's PR of their domain name have on their SERPs position?
for example, they rank 1st for "keyword" but it doesn't link to their main page.. it links to
www.blah.com/blah.html - how much significance does the PR of
www.blah.com itself play?
and...
when you're targeting a keyword, obviously it helps to have the keyword as your domain name - but how much does that value decrease when you add "-" between the keyword words? like: "Men Hair Styles" as "men-hair-styles.com" or "men-hairstyles.com"
Thanks