Quote:
Originally posted by andrej_NDC
Lets say 800k raw is 600k uniques, so with a good marketing you should get 60k paysite visitors of it. Up to 90k. Even with 1:2500, that would mean 24-36 sales. Your CTR on those galleries is too low, 1.5%, even for a free listing its too low. It should be at least 3-5%, on paid spots 10-15%. Check your galleries again, when I did, I didnt see them as a paysite promo, more like a bunch of free pics. The surfer has to know within few seconds what do you promote. What type of site...and you have to make him horny....
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Like I'm saying though, the CTR is usually much better than that for galleries with this same layout. So comparing the results from that 4 day period to previous, this is just not in line with what I'd been getting before. And that still doesn't explain the drop in 1st page hits to sales ratio. Today it seems back to normal, with the same galleries that I used as examples here.
I am curious what more you think could be done to help with CTR though specifically, maybe I'm missing something but the only thing that would stand more to me would be a lot more text or putting a banner above the first row of thumbs.