The idea is, they want to put the porn industry out of business by taking it over and then use their profits to stop people from cutting down forests around the world.
Personally, I think they're just a bunch of exhibitionists looking for an excuse to fuck in public.

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Alt Journals, Blogs for Perverts!
Fitness and nutrition writer, and UNIX/Linux Sys Ad in training
"Just as a man who has fallen into a heap of filth ought to seek the great pond of water covered with lotuses, which is near by: even so seek thou for the great deathless lake of Nirvana to wash off the defilement of wrong. If the lake is not sought, it is not the fault of the lake."