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As I've learned many times on the internet there is more than one way to make money. Some people have succeeded with no exclusive content at all. Some people have even made millions with no content at all!
But if you look at some of the biggest companies out there they have been buying up exclusive content since day one. These folks are not fools, they are the people sending out the checks each month. A few years ago, maybe 1998, they were willing to pay about $6 per pic for exclusive. This was not for resale, but just for their own paysites. I don't know what the going rate is today.
I predict that HIGH-QUALITY exlcusive content (not crap) is going to be very important in the future. The number of sponsor programs and paysites has increased so much and they have a lot of the same non-exclusive content. There is a lot of competition and the way to stand out is to present something unique.
Just look at the hottest paysite concepts right now and see what they are selling.
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