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Exclusive content is better for smaller sites..reason is...can you afford $50-60K a month for content? That's what the major players spend (and I'm sure some spend more)...most can't (I know I can't) so we spend our money on exclusive content...this will should retention better if the content is good quality...you could always buy the same old tired stuff everyone else has, but what's the point? You want your site to stand out (esecpailly if it's not a "megasite"....
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