Quote:
Originally posted by mcmc
i think a lot of us already played once with the idea of having a product listed in one of the big stores. I just had a meeting about a month ago with a guy i just met because of that reason. He thought the stores buy the products on their own risk and resell them.
Now let me destroy your fantasies:
If you want to have a product listed in a big supermarket chain you have to:
- have a good product
- have to pay a listing fee (usually between $200k - $500k
- have to show an advertising budget (about $400k +)
- have to pay a test period (1 month .. about $100k)
- have to show and gurantee a working distribution (penalty fees for stock-out situations)
- have to give away free promo tools to the stores (displays ...)
- new products have to show a potential (research costs)
- if your product does not make the test period, it gets kicked without any refund.
thats how it is. Just thought it might be interesting to know 
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That's pretty interesting. Thanks for the info.