Just like your obvious trolling attempts.
*sigh*
Heres your education, if you really are that thick:
Site owner starts thread talking about how good amp's job was on his site so that lots of people look at it and comment because it's no longer yet another piece of program "spam" but a talking point about the design and designer as well as the site and program. This thread is a testament to that.
Mentioning the designer will also guarantee bumps from the designer themselves and is considered good form in that it further advertises the designer's services.
It gets far more interest and affiliates than a generic program announcement especially from a less "famous" program.
It's just good board business dolt.