Jules180,
Using a processing gateway that offers the proper tools will heklp you avoid the pitfalls of having your pwn merchant account but will increase the benefits. So many people think that if you have your own merchant account, you need to do your own customer service, scripting, fraud scrubbing, etc...
That is not true. If you process with a company like Netbilling and others using your own merchant account, you can still have many of the same features that 3rd party processing offers but you maintain control.
We will handle all of your customer service 24/7/365, do all of the back end fraud scrubbing, and give you full control over all setting, email customization, form customization, free trials if you wish to offer them, no scriptming needed as we will handle the complete implementation and provide you with exceptional support as well.
A few facts to consider....
Lower credit card transaction costs. Having your own merchant account will allow the lowest overhead costs associated with accepting credit cards.
Get paid faster. Having your own merchant account will allow you to receive funds transferred directly into your checking account within 2-3 business days.
Promotes a better business image. Customers tend to place more trust and confidence in companies that have their own merchant account. When customers receive their credit card statement, your company information is displayed online and on thier credit card billing statement.
However, if you do not provide what you promise for content, do not deliver goods on a timely basis, or cancel customers when they ask to be cancelled, you are surely asking for trouble whther you have your own merchant account or not.
I am not knocking third party processing as it is a viable soution for many. However, having a merchant account especially when you team up with the right processing company, offers many, many benefits that many are not aware of.
Have a great day everyone!
If you want to learn more about the differences or wwhat we can offer you, please contact me. We will take good care of you and your business.
Mitch
