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From what I gather Karl Rove's strategy to win was pretty simple.
He knew the election was going to be a close dead heat. So they said how do we find and trigger 4 million people to go our way?
They came up with the Gay marriage angle to do it and apparently flooded every convservative and Republican with that propoganda throughout the midwest to maximize the turnout.
So basically they used the fear of gay marriage being legalized to get Christian conservative gay haters en masse to get out and vote and it worked. They found 4 million of them.
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