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I'd say they can be affiliates, but they don't have to be.
That's like saying if you work for Coca Cola, then your whole family has to drink it at home.
With a few exceptions, most general niche programs convert similar anyway, so one can be a sales rep. for sponsor A, but send most of his traffic to Silver Cash or Nasty Dollars and personally I don't see any problem with it.
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I don't use ICQ anymore.
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