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The myth surrounding recurring signups
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02-26-2002, 10:34 PM
BV
wtf
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Join Date: Sep 2001
Location: Bikini State, FL USA
Posts: 10,914
Quote:
Originally posted by SinEmpire
I agree with Labret and take offense to both Maxxxine and Heymatty, that's the root of the biggest problem facing our industry. I'm sure you're both great people but I think you should give some more thought to your actions.
I absolutely believe that people need to be accountable for their mistakes. However, being a responsible business owner supercedes the customer's accountability for their own idiotic mistakes. Right is right and wrong is wrong. If you closed a site and didn't cancel out all the recurring billing you're a thief, plain and simple. If a customer signed up three times and you noticed it but did nothing about it then you're being both lazy and dishonest.
I am confident you'll characterize your behavior as something else but this isn't even a subject that can be argued. It's no different then getting too much change back at the store or picking up a $20 bill that someone in front of you dropped on the street. If you don't return it, you're lacking some moral fiber.
The single biggest issue that has affected our industry the most is dishonest business behavior. It's not that there is too much porn out there - for at least the last several years there has been more porn then any one surfer could ever visit. Shady billing practices DO burn consumers and make them less likely to purchase. And POOR SUPPORT is why your web site customers feel so damned inclined to CANCEL as soon as they sign up - because of the few times when they emailed some other site and the fucking owner didn't do anything about it.
On the issue of chargebacks, it's reckless actions like both of yours (and much worse of course) that have put the state of credit card processing for adult sites in the predicament it's currently in. Sure, laugh it off and leave it up to your 3rd party processor but be rest assured of one thing: if everyone did that they'd go out of business, none of these companies are infalliable.
If you're serious about this business and wanting to grow to higher levels at some point you're going to need to learn an appreciation for the customers that put food on your table. I challenge you to ask yourself how much time you devote to servicing your current customers via support or members area enhancements - chances are that both of you spend at least 90% of your time doing marketing. That's going to catch up with you.
I'll be the first to say there's a lot of fucking idiots out there. A LOT. The other day I got an E-mail from some dumb bastard that asked if he could have a phone sex call billed to the hotel room he was staying in... what the fuck?! Nonetheless, we're in the business of serving the masses for better or worse. I would strongly recommend that both of you think twice about how you manage your customer relations as certainly what comes around goes around.
Cheers
Brad
BV
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