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Maxxxine,
You are right. Recurring billing is a myth. I'll take the per signup every time.
Recurring billing used to be the goose that laid golden eggs every month. The whole idea of recurring billing came from the BBS days when people signed up for a whole year on most BBS and were renewed every year.
It used to be every time we got a signup at $24,95 I would say that's not just $24.95, that's $24,95 a MONTH. Nobody ever cancelled. Now the average stay has got to be less than 3 months.
BTW, when I say they never cancelled I mean it, We have members that signed up in 1995, 1996, 1997 and 1998 that are still members.
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