Share it with the world as if it were some great accomplishment?!?!? It bothers me when some dork has to ALWAYS remind me that it's 4:20 every single fucking day! Who gives a rat's ass!?!?
I don't see heroin addicts wearing shirts with syringes on them or crack heads wearing glass stem beanies.
When I see someone bragging about smoking copious amounts of ganja then I just smile to myself and think, "One less person to compete with me on my quest for world domination."
Pot: The Absolute De-Motivator.