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Would you point us to some of your sites? BTW, I have some similar numbers. It hurts. Sometimes one sposnor or another will do better. So then I hit that one with traffic as long as it is converting.
It could be the sponsor or your traffic or ????? Hate to hurt a sponsor by posting bad numbers. Esp if it could be me or the traffic. Most will try to help change the ratios. They don't always accomplish that in the end though.
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