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Factors affecting prod (in somewhat of an order):
1) Thumbs - quality-wise, meaning crisp, sharp, high contrast but also what your crop out .. body shots vs. face shots, hardcore vs. softcore etc. You have to play around and find what works. You can't be lazy on cropping with a thumb-preview site.
2) Order thumbs by clicks so most clicked thumbs are at the top.
3) Skimming .. not just how often you send a surfer to trade, but when. You don't have to skim the same amount on each thumb. It's usually a good idea to send the first couple clicks to a gallery then off to a trade on the 3rd or 4th click etc. If the surfer has to click 10 times to get a trade he'll probably be getting close to the end of his 'session' there and wont' click so much - but if you send him to a trade on 1st or 2nd click he might get annoyed.
You can try skimming 65% but always sending the first click to gallery.
4) Your trades sending you traffic. If you've got a big trade sending you volumes of traffic but it's very low quality then obviously your overall prod will go down. After working on your overall design then concentrate on pushing your high prod, high value (I consider value to be clicks in return for hits out) trades up above the rest.
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