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Good SEO is key in mainstream and adult web enterprises.
The jury has been sent back in to deliberate on value of pay per click or paid SE positioning.
Some high PageRank sites are renting link-backs (clean hard coded links which add to your incoming PageRank).
Lots of pages with honest original content always work towards building your SEPRs.
One-on-one negotiated relationships (not mass mail cross-link requests) are also vital to improving your incoming traffic.
Cheers,
-Dino
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