Burger King Corporation Issues Sinclair Statement
MIAMI, Oct. 20 /PRNewswire/ -- Burger King Corporation announced that it will not permit its advertising to air during certain politically controversial programming on the Sinclair Broadcast Group's television stations. Burger King Corporation does not endorse any candidate or political party. This action will only affect one day of advertising in a total of nine local markets in which the Company had previously scheduled local media advertising.
Burger King Corporation recently launched the non-partisan Have It Your Way(R) '04 campaign (
http://www.haveityourway04.com/) in which the Company partnered with some of today's most popular musicians to create a series of :15 and :30 spots to encourage young Americans to vote in this year's presidential election.
The Company strongly encourages American citizens to participate in the democratic process by voting for the candidate of their choice.