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They do outside the US for sure, hell even adult chat (think phone sex, but with typing) is popular around Europe.
Inside the US, I think a good starting point is to offer it as an upgraded subscription... so you get access to your site, and the ability to browse on your phone if you want.
It is just now becoming viable, but with the number of video phones/higher resolution phones coming to market it is only a matter of time.
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I like ducks.
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