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I was involved in the music business for quite a long time, owning a recording studio and doing productiona nd promotion for NYC based acts. What it comes down to in today's market is this:
Think of any band as a start-up business venture. To get venture capitol (a record company's support) is very difficult just on the merit of the product alone. It happens but it's VERY rare.
Instead your plan has to be to get the product out there on your own at first. Focus on making the band famous in a small area near you. Try a 50 mile radius. Get on all the local radio station, do gigs, promote the heck out of them and make them THE band people are talking about in that area. Then you invite A&R guys down to see the band by sending a letter with press clippings, info about gigs and radio play, etc... essentially show them that with your limited resources you made the band famous in your local area so that with their extended resources they could do the same internationally.
It's all about convincing the record company that they are a safe investment and what better way to do that than to prove the investment works yourself? In the "old days" more bands got signed just because an exec loved the sound and you always hear thos stories. But what you don't hear about is the 99 other bands who they loved that DIDN'T make money after they signed them. So they lose a ton of money, the exec who signed the failure gets fired and after years of this, execs don't want to just trust their ears.
Hope that helps and best of lcuk to your son!
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Retired Pornosticator
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