Synopsis:
Using referrer marketing to increase SE rankings
+++++++++++++
One of the earlier, most popular forms of mass referrer marketing was that
of 'amazon.com' spam. Typically, a webmaster would click on the link in the
belief that for some reason amazon.com was linking to their website. After
realizing that their link could not be found they would leave the page and
think about it no more. However, the premise of this kind of referral
marketing was to allow the marketer to take credit (via amazon.com's cookie
system) for any purchase within the next 24 hours.
Continued at
http://justtraffic.blogspot.com