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I would guess more in the mid-six figure range, but there's no way of knowing how attached the current owners are to the name, or how much other buyers would want it...there's more emotion tied up in the name than, say, tshirts.com, so I think it's harder to make an estimate.
There is a shitload of money to be made selling Jesus. The top dawgs in that biz put the top dawgs in porn to shame, and I'd put the pope's bling collection up against any rapper's.
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