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what if:
sponsor A has a conversion ratio of 1:100 with a payout of $20
sponsor B has a conversion ratio of 1:300 with a payout of $60
same to me.
And...
It's easy to get a 1:10 conversion ratio with Google and Yahoo. The problem is, how much traffic are you getting?
If you want more traffic from Google and/or Yahoo, either add less targetted keywords or increase your CPC. Meaning, either your conversion ratio or your costs go up.
Conversion ratios are different for everyone.
The right question shoud be: How much money did you make in the end?
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