This is the company that launched Goto AkA Overture.com, It was later snapped up by Yahoo.com in July 03 for $1.6 Billion. The Snap.com URL has a dot-com history of its own. The name was used for a joint venture between CNET and NBC, which went out of business in 2001. The only connection with that site is the domain name, which Perfect Market Technologies bought earlier this year.
www.snap.com