call it....
"that tattoo shop"
i always wanted to open a bar and call it "that one bar" or "that bar" and maybe a mexican restaurant because i love mexi food so much, and call it something similar.
imagine it...
you: so where you want to drink tonight?
me: how about that bar?
you: what bar?
me: you know THAT bar!
you: oh, THAT bar! lets do it
it might not have the piercing part in the name but, where im from most people assume if its a tattoo place they will pierce as well.