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It is a genetically developed thing. As $5 said every society has a cult of celebrity, and it derives from our development. Originally (thousands of years ago) 'celebrity' was in recognition of achieving something great, and thus earning your status within your society/tribe.
Today however, it has morphed itself to the point where you can be a talent-less fuck (like Paris Hilton) yet still be worshipped in the street. At the same time, the person who saved thousands of lives through his ingenious cure for some not so well-known disease will go unnoticed.
Keep in mind, I think Reeve's became more than a celebrity. He may have been thrown into a position of power by luck (as all celebrities are) but once there (even if it was after his accident) he still did something worthwhile. As a whole though, celebrities are simply lucky people who happen to portray the right image to sell tickets, or cd's.
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