http://www.time.com/time/digital/digital50/40.html
Sex doesn't sell on its own. Like any other product, it needs someone to get it to market. And no one is better at packaging it online than Seth Warshavsky. It was Warshavsky's IEG that acquired the homemade sex video of Pamela Anderson and Tommy Lee and then broadcast it online; it was also IEG that posted nude photos of Dr. Laura Schlesinger. Guess what? It works. This year more than 100,000 subscribers paid $24.95 a month for basic access to the company's flagship clublove.com site. A relentless innovator, Warshavsky has branched out into gambling (goldenoasis.com) and psychic advice (psychiczone.com) as well as get-rich-quick real estate investment programs (zerodown.com). Another division, IEG Medical Services, takes Web orders for Viagra. Still another produces bizarre pay-per-view webcasts of live brain surgery and sex-change operations. This is no money-losing Internet company: profits this year were $15 million. The company's highly respected infrastructure includes a fraud-control database that weeds out bad credit cards and its own "push" technology to broadcast video through an unenhanced browser window.