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I have to agree completely with Darren.
Packaging is a big deal. If you spend $300 on an item and get something in a cardboard box... are you going to FEEL like you got your monies worth? I seriously doubt it.
It comes down to bottom line too, if the buyer feels ripped off he is going to increase refunds and CBs and thus it then DOES make an impact on the webmaster down the road.
But hey the quick dollar mentality is easy to spot.
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