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I was speaking to a SE guru this week, he was saying that the SE spiders are getting more andf more sophisticated and that in our profession the time spent to keep your site at the top is not worth it.
Much better you concentrate on the other means of getting traffic.
I think what he was saying was, spend all day on SEO and you get 1000 hits, which 20 will sign up. Buy a spot on the Hun, work on your site and sign up 30.
Time is money.
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