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and when you are selling something through adwords like an advertisent of an webcam program, you have to mention the cost like:
Hottest webcams
See naked teens getting naked for 24$ / month or a 3,95$ 3 day trial.
You will get less clicks (because they know they have to pay)
BUT the people who click are looking for a webcam program where they have to pay (and not teens looking for free sex cams)
Greetz
tb
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