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-No pages through the google network (adsense), just google search, you can disable it (too many lowtech fraud, less relevance etc.).
-Accurate description including price (will save you lots of money)
-Don't bid for the top spots, it's wasted money
-Don't waste your money on the big keywords in your category (if they exist) before you know what you're doing.
Success - depends, after some trial and error big profit for an online shop and loss for a mainstream gay paysite (didn't convert for whatever reason) discontinued after wasting 50 bucks.
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