I've been experimenting lately with Google AdWords. I've read their site all over and even viewed their Flash tutorials like
Optimization Tips. They have been helpful but I still know I'm missing some major things here.
At first I was number one in most all of my primary keywords, but I was paying thru the nose and it wasn't paying off, so I started adding, managing, and optimization additional targeted keywords. I am now at a point that I am not getting enough clicks (or even impressions). I think it may be due to (and this is right from the AdWords site) they display keywords that have a higher click-thru ratio more often that ones with a lower ratio. Well, I guess this makes sense from a business point of view (their business, not mine).
Do any of you guys have any tricks, links, or advice on helping me really get a hand on this and increase my ROI here?