09-28-2004, 09:52 PM
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Hello world!
Industry Role:
Join Date: Mar 2003
Posts: 12,508
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Quote:
Originally posted by scoreman
I find it hard to believe that Penthouse the magazine will work some magical feat and regain past glory. The press release is interesting. Here's Gary Spaniak, the president of Care Concepts "The firm partners [Mark Bell] have substantial experience in publishing". Oh really? Do tell, what experience do they have in the Sophisticate magazine (thats adult magazine for the laymen) publishing business? Granted, some mistakes were made in the way Penthouse was marketed in the past years, but what makes Mark Bell believe he can regain "past glory"?
The adult magazine business has dramatically changed in the past 8 years since the onslaught of the internet. What was once the mainstream sex market has diverged into Men's Lifestyle (i.e. Maxim, FHM) and the hardcore market (i.e. Hustler and Penthouse). The middle of the road (simulated sex and glamour shoots solo girl) was basically chewed up by the internet. If Bell believes he can take this product to the soft side and compete in the men's lifestyle market, well good luck. That niche is very crowded these days. Just ask RB who is running Razor how much competition there is. The cheese in this market has moved and publishing, while still very lucrative, is a market of diminishing returns, especially if you are not niche. When the market for magazines went to the shitter in the late 90s, the mainstream sex mags were the first to drop. Niche publishers also felt the pain but to a lesser degree. At this point, most people in the industry (who do have decades of experience in the Sophisticate publishing market, unlike Mark Bell) believe Bell is naive to believe he can remake Penthouse and get even a shadow of the circulation the magazine once enjoyed.
Your pumping this stock without a basis. Provide something of substance or take it elsewhere.
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Great synopsis. I think you're spot on. |
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