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Remember the old print shop poster?: "You want it good, quick & cheap? Pick two and call me back!"
Thirty models, 1000 photos each, would take about 30 work days, or about 6 weeks, in other words. These would be LONG work days...and that's just the photography. Does he want any post production (is he accepting them raw and straight from the camera, or does he want them rotated, resized, color optimized, sharpened, etc., as well)? Add on about 1/3 to half again as much time for that.
I would take a pass on this job as well.
Perhaps if he gets it done outside the US, but I would wonder about any US photographer who couldn't find better things to do with his time than become the K-Mart of content providers. (And look what's happened to K-Mart!)
Just tell him if he can get the work done that cheaply, and if cheap is the only consideration, go for it.
I can't tell you how many regular customers I have who have told me they can get photography done cheaper by other photographers. I'm never crass enough to say, "Well, then go to them," but the fact that they keep on using me tells me that maybe how cheap a photo is isn't the only consideration.
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