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A low battery is much different then a defective battery.
Anyone who owns a cell phone understands the rules behind them. If you talk, the battery runs low.
A better example for the car scenerio is,
A car runs out of gas.
Bad product placement?
No one has the everlasting Gobstopper, or the everlasting battery, or everlasting anything.
I would imagine movies will see a ton of product placement in the future, probably 20 times more noticable then movies over the last 10 years. Why not take "sponsor" money to make your movie with?
The Players Ball will have product placement as well. The microphone should have a companies URL on the box near the mic, or we can have big screens ont he walls, napkins stamped with URL's, cups, etc.
Product placement will be more and more utilized in all industries in the future. Movies are hot on this trend.
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Still Ballin'
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