bangman

So I have been seeing previews for that movie "Cellular" and it got me thinking. From what I can tell, this movie revolves someone trying to save another person, but the cellphone has a low battery.

Assume you own either Cingular, Verizon, Nextel, etc.
I'm not really sure how it works with the wireless biz, but say you were contacted by or contacted the producers for endorsement of your company.

Now, if people see this movie and see your cellphone being the one that has the battery that is running low they may assume that your cellphones' battery life is bad in the real world as well.

True, it is one hell of a advertisement--seeing a cellphone company's name stamped all over the place for 1+ hours, but is it worth it to your company to take this endorsement?

Maybe use another example.
You own Dodge, Volkswagon, Nissan, Mitsubishi, etc and you are approached with a deal with a producer that is developing a film about a car breaking down every couple days, and the trouble it gets people in. (i.e. they are being followed by a murderer).

Would it be worth it to take the endorsement just because of the exposure it would have, or would you shy away?

Again, I'm not sure how product endorsement works in films, but I assume you know what I mean.

What do you think?
Does it all come down to publicity? Bad or Good?

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- David Hall
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