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PPC advertising question
One of my ventures is PPC advertising, to this moment I only use Adwords. Over and over again I have the following experience, and I don't like it:
at day one of a campaign, let's say I drive 50 clicks to a site which converts to 4 sales
the second day, I push 80 clicks and make 2 sales
at the third day, 90 clicks only convert to 1 sale
days 4, 5, 6: avg 85 clicks and zero sales
That's the moment I pause the campaign to check what's happening. If I resume the campaign a few days later the same thing happens over again.
I can't tell exactly what phrases I bid on and what paysites I push.
Does anyone have the same experience?
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