Anyone who can afford it can buy content, produce content and sell content.
Anyone with traffic has the essence of making money. That traffic can be sent to paysites and earn income.
Traffic can be sold to PPC Search Engines.
Traffic can be traded.
Traffic is a true commodity. If you know how to work search engines, you can earn income any time. The same is not so for content, it always has an expense and needs to be sold at a markup.
Traffic can fund you to be able to buy content. It can fund you into opening a paysite.
The build it, they'll come wizards will probably not make money unless they learn how to get traffic or can afford to buy it.
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