The fitness industry is really only 20 years old...
It's in the beginning stages still, and the media and companies are taking advantage of the fact that now since people are health-aware, that they will listen to anything being promoted like mindless drones.
A McDonalds commercial, represents the food as being the greatest thing in the world, appealing to both children and adults. They will buy into it because human nature likes to please the senses.
All over you see fad diets, people try them and end up worse off. Have you ever seen any commercials that promote anything actually Healthy? Or speak out against the atrocities of these fast food chains? NO, because there's money to be made, doing that will fuck everything up.
Society is still ignorant about nutrition to an extent at which they will continue to eat these foods regularly. But this will change, as it is in human nature and in society that we advance our knowledge.
You can say that people know fast food is bad but they eat it all the time anyways because it's a cheap, quick form of satisfying hunger -- but if you take these people and show them where they will be health-wise years down the road IF they continue on their path, it'll be a shocker of significant portions.
Just like the beheadings you hear about in Iraq, you never quite fully understand it or take it AS seriously as you would IF you actually see the videos.
Seeing your body is an irrepirable damaged state is very scary. These small meals, meal after meal, day after day will add up and take it's toll on the body.
Once people really realize this, I believe a lot will have the motivation it takes to do what they need to do to avoid these problems. That means eating more healthy, even if it's more expensive. It's worth it, this is your body, your life, YOU, we're talking about.
Helping people understand this to the fullest extent possible WILL yield results, and good results at that.
How we will help them, I don't know. But it can be done. If we can send a man to the moon, we can educate people about nutrition.
This idea that people simply don't care, or have the means to eat healthy is complete and utter bullshit. People care, they care enough to get up in the morning and brush their teeth, why? Because they fear they will rot. Your body will rot too, if you nutritionally neglect it.
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