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I mean fuck, take a look at how much money is spent in the fitness industry. (Mind you, the fitness industry within itself are also fucking culprits providing very ineffective means of fat loss).
The fitness industry is a massive industry. People WANT to look good, people CARE about themselves and their health. It's proof enough with all these fad diets.
But they get on these fad diets, they end up worse off than the started (also proven), and they fill very discouraged and go back to their negative eating habbits and lifestyles.
If you give them some solid information though, it will be a step in improving the health of americans.
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