matt i wasnt attacking you man!!
but on the subject of cross sales.... you assume that everyone that leaves them checked do not/will not want it and that they just overlooked it...
i have to disagree with you on that, if i was a surfer i would say what the hell its and offer to see another site i would not have known about unless i had this offer..
no big deal..
on the other hand, if it wasnt checked, i would be like well nah i dont want it, i just want this one...
its like when u go to mcdonalds and you cant decide if you want to upsize to large.. if she asks u say.. ahh ok.
if she doesnt, you just get the medium.