Quote:
Originally posted by WiredGuy
Well, if a lot of companies are doing it and its become generally accepted practice, then why not. Expedia, Amazon (although less aggressive), dating sites, adult sites all commonly practice similiar upsell and cross-sale methods. It's not unethical at all, they're trying to sell you additional similiar products. Granted the pre-checked is a little aggressive but nevertheless it is a legitimate means of making additional sales.
I defend them because they're a legtimate business practice. If it wasn't, I wouldn't be promoting those programs. Of course it adds to my bottom line and I don't deny that.
What's wrong with doing both? Whether you like it or not, this is a business in which everyone wants to maximize their bottom line and so long as cross-sales are around, they'll be part of this mix.
WG
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Amazon doesnt precheck them ,thats the difference. If you want to try and cross sell the customer a hundred different things during the buying process. Thats cool just dont precheck them, thats not selling thats hoping they arent paying attention.