Quote:
Originally posted by WiredGuy
Well, if a lot of companies are doing it and its become generally accepted practice, then why not. Expedia, Amazon (although less aggressive), dating sites, adult sites all commonly practice similiar upsell and cross-sale methods. It's not unethical at all, they're trying to sell you additional similiar products. Granted the pre-checked is a little aggressive but nevertheless it is a legitimate means of making additional sales.
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Hell, McDonalds, convenience stores and Future Shop do it as well. And from a psychological stand point, a verbal cross-sale attempt is a lot harder to refuse than a pre-checked cross-sale is to uncheck.
Ever say no to the extended warranty offer at Future Shop? I often don't. And when I refuse it, not only do I feel cheap, but the salesman asks me if I'm sure and then reiterates the benefits for me, empasizing that if anything were to go wrong, I'd potentially save a lot of money.
In my opinion, that's a lot more agressive than a pre-checked cross-sale that I can simply uncheck if I'm not interested and not have something make me feel cheap or unsure about my decision.