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				Originally posted by Tom_PM  
 
 
I'm quite sure everyone does who cares.. you, me, everyone. 
 
			
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 The FACT is that MOST people don't.  Most likely YOU do because you are familiar with the practice.  MOST people aren't and don't.  That is what makes its so profitable.  The companies that use pre-checked cross sales understand this, that is why they do it.
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				Originally posted by Tom_PM  
 
 
Both the same answer.. the people doing it are realizing a return on investment that makes it profitable to do so... 
 
			
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 Crack dealers realize a substantial return on their investment as well.  So do bank robbers.  So do con artists.  If return on investment is a factor in determining what is ethical or not, than this becomes a whole different argument.
Pre-checked email boxes, pop-ups, etc are not the same as pre-checked cross sale boxes, they aren't in the same league.  You are trying to compare apples and pencils.